Colorado native Jeff Taylor builds on the Grand Junction dealership’s 42-year legacy with an expanded boat lineup and updated operations.
Sundance Marine, Grand Junction’s full-service marine dealership, has launched a refreshed brand and new website following its acquisition by Colorado native Jeff Taylor in July 2026.
Taylor acquired Sundance Marine from longtime owners Ron and Susan Richardson. The dealership will remain at its current location at 2291 Tall Grass Drive in Grand Junction, with boat sales, service, brokerage, pro shop and outdoor storage operations continuing under the Sundance Marine name.
“Sundance Marine has an incredible reputation in this community, and that’s exactly why we wanted to be part of its next chapter,” said Taylor. “Our plan is to build on what Ron and his team created and keep Sundance the go-to marine destination on the Western Slope.”
Founded in 1984, Sundance Marine has served Western Colorado’s boating community for more than four decades. Ron Richardson took ownership of the dealership in 2012 and spent the next 14 years growing the business. That included constructing a new facility in 2017 to expand the dealership’s showroom and service capabilities.
Since acquiring the business, Taylor has introduced several changes while maintaining Sundance Marine’s established services and customer relationships. The dealership has added Chaparral Boats to its lineup and updated its hours to Tuesday through Saturday from 9 a.m. to 5 p.m., with the business now closed on Mondays. Sundance Marine has also separated from the indoor storage operation but will continue offering outdoor boat storage at an updated rate of $65 per month.
Sundance Marine is a premier dealer of Tracker, MasterCraft, Nautique, Sea Ray, Sun Tracker, Chaparral and Ranger boats.
The acquisition marks Taylor’s entry into the marine dealership industry following more than 30 years of experience in automotive and RV dealerships. He previously owned Peak Kia North in Windsor and HWY34 RV in Greeley. This is Taylor’s second dealership acquisition brokered by Performance Brokerage Services, following his purchase of Pikes Peak Traveland RV in 2024.
The dealership’s new brand and website reflect its next chapter under Taylor’s ownership while preserving the Sundance Marine name and the legacy it has built in Grand Junction since 1984. The new website is available at SundanceMarine.com.
About Sundance Marine
Founded in 1984, Sundance Marine is a full-service marine dealership serving Grand Junction and communities throughout Western Colorado. The dealership offers new and pre-owned boat sales, brokerage, service, parts, a pro shop and outdoor storage. Sundance Marine is located at 2291 Tall Grass Drive in Grand Junction, Colorado. To learn more, visit SundanceMarine.com.
